Our Mission
WHO WE ARE
niche is a sustainable luxury linen collection for home, spa, yacht and, of course, the beach. For the discerning, that chooses quality and functionality.
OUR PRODUCT
Our linens are made from 100% Turkish Aegean Cotton. Known for their light weight, fast drying capabilities, superior absorbency and signature style.
WHAT WE DO
Our lifestyle linens are a modern twist on a world classic. The full collection of artisanal-crafted textiles including towels, robes, blankets, ponchos, and table linens are made of Oeko-tex certified cotton-free of 300+ chemicals.
OUR MISSION
Our goal is to incorporate our eco-friendly luxury collection into everyday use, saving water and energy on washing and drying, to preserve our precious planet. All our products pay tribute to the beauty and character of the world’s best beaches.
ABOUT THE FOUNDER
After 30 years in the fashion industry, hundreds of thousands of miles working for countless brands, Susan Somerville has found her niche. Her love of luxury, sustainability, and timeless style shines through in each niche product.
We know that you'll you it too!
The niche Team.