Our Mission

niche is a sustainable luxury linen collection for home, spa, yacht and, of course, the beach. For the discerning, that chooses quality and functionality.

 OUR PRODUCTS

Our linens are made from 100% Turkish Aegean Cotton. Known for their light weight, fast drying capabilities, superior absorbency and signature style.

WHAT WE DO

Our lifestyle linens are a modern twist on a world classic. The full collection of artisanal-crafted textiles including towels, robes, blankets, ponchos, and table linens are made of Oeko-tex certified cotton-free of 300+ chemicals.

OUR MISSION

Our goal is to incorporate our eco-friendly luxury collection into everyday use, saving water and energy on washing and drying, to preserve our precious planet. All our products pay tribute to the beauty and character of the world’s best beaches.

ABOUT THE FOUNDER

Throughout her career in the Fashion Industry, Susan Somerville was fortunate enough to travel the globe representing luxury brands and designers. By combining her love for fashion and travel, has found her niche.

“My travels inspired me to create an eco-friendly collection of linens that will have a minimal effect on the environment. The collection is a testament to the most beautiful beaches and waters in the world….. and the memories brought to my home.